The masthead is very bold and is a bright colour which is hot pink so it catches the readers attention. The headline is the first thing you see on the magazine which is '500' and it is also in hot pink so it is bright and bold. I think it is the biggest text as comso want to emphasise that this is their 500th issue. Their is a range of sublines on the magazine, ranging from size,colour and boldness and they are telling me what is in the magazine. The picture is of a woman holding balloons, so it shows that their is a celebration happening (in reference to their 500th issue). The woman is looking directly at the camera which connects the reader as it is direct address. One subline is bold and pink, which could show that, that story is more important than the other sublines as it is brighter and bolder than the other.
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